With over 25 years’ experience in VAT - as a former HMRC tax inspector, a Chartered Tax Advisor, a globally connected tax consultant with over a decade at two of the Big 4 accountancy firms, and an award winning role at a leading City law firm - he operates at the sharp end of VAT.

His passion to push for results and exceed his clients’ expectations has made him a sought after expert and advisor for businesses across all industry sectors both in the UK and throughout the commercial world. He is a member of the ICAEW VAT Policy Committee and International VAT Association. He also regularly undertakes pro bono work.

When not working, Rhys is a dedicated long distance runner, with over 200 official marathons and ultras to his name, including over a dozen hundred-mile finishes. He is both a sub-3:00 marathoner and has run the entire 102-mile Cotswold Way National Trail without stopping.